• Develop and implement a social media strategy for Instagram including but not limited to campaigns, contests, student features, and campus partnerships
• Create a brand standard guide for existing social media department and organization accounts
• Coordinate content with existing Student Life email and social communication
• Utilize HootSuite to plan and schedule consistent content
• Produce picture and video content for account
• Create graphics to promote upcoming events using Canva or Adobe Creative suite products for account
• Understand and report progress through analytics
• Research and implement best-practice social media initiatives

Required Qualifications:

• Excellent written and verbal communication skills
• Excellent attention to detail
• Ability to take initiative
• Strong time management and organizational skills
• Willingness to learn
• Flexible
• Ability to dedicate a minimum of 15 hours a week to this role
• Required Education:

Some coursework in Public Relations, Communications, Marketing or Design

Required Experience:

• Strong knowledge of Instagram
• Some experience with basic graphic design and photography

Preferred Experience:

• Knowledge of myEmma
• Video production experience

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